Dynamic Attractions Prepares for Growth with New Appointments

Jerry Pierson Cindy Emerick and Steve Turner

Dynamic Attractions Ltd., a world leader in sophisticated theme park dark rides, is pleased to announce 3 senior operational appointments. The appointments support the company’s strategy to innovate, manufacture and deliver ride systems and immersive attractions for theme parks and major tourist destinations.

“The attractions industry is undergoing rapid growth,” states Hao Wang, President and COO of Dynamic Attractions. “Major theme park operators are investing in new attractions at record levels and we are putting the people, systems and facilities in place to meet the industry’s growing demand. We must always ensure that our organization can meet that demand.”

To complete the company’s operational team, three new roles have been identified. “We’re pleased with the exceptional caliber of talent that we’ve recruited and retained to fulfill our strategy to be a leader in delivering the most innovative ride systems globally,” states Wang.

The three new positions are:

Cindy Emerick Whitson, Senior Vice President, Business Development

Cindy will expand her leadership position in defining Dynamic Attractions’ global business development strategy. She will continue to introduce the company’s award-winning line up of ride systems. She is a Material Science Engineer with 26 years of experience in the attractions industry. She was one of Dynamic Attractions’ first employees and has been instrumental in virtually all of the contract awards since Dynamic’s inception. Cindy is being promoted from Vice President, Business Development.

Jerry Pierson, Executive Vice President, Operations – US

Jerry’s creative, technical and management skills have made him one of the most sought-after leaders in the industry. For the past 28 years he has been at ITEC, where he advanced to the role of Vice President and Director of Program Management. He has overseen development and installation of location-based entertainment projects in North America, Europe and Asia. Jerry is particularly strong in personnel management, project planning and execution, financial monitoring, and client support.

Stephen Turner, Vice President, Operations – Canada

Steve has over 25 years in the automotive business, with extensive experience ranging from product engineering through program management, manufacturing, to supplier and business development.  This expanse of responsibilities on a global basis has honed his problem solving abilities, resolving complex quality, design engineering and production issues. Steve is a natural leader was instrumental in the launch and production of over $300 million in business at seven plants on three continents, he has a proven track record of successfully delivering on commitments for quality, cost, delivery and service.

The company also announced that George Walker and Mike Haimson are leaving the company, and will be pursuing other opportunities. “We are moving into the next phase of our rapid evolution as a ride solutions provider,” stated Guy Nelson, Chief Executive Officer of Dynamic Attractions and its parent company, Empire Industries Ltd. “I want to personally thank George and Mike because they really helped establish a strong presence in Orlando and position Dynamic Attractions in the industry with several award winning, innovative ride products which we are now bringing to market as we focus on delivery the best ride systems.”

 

Empire Industries reports 2017 Results

One time charge in Q4 results in net income loss, expected to be confined to 2017 

WINNIPEG – Empire Industries Ltd. (TSX-V: EIL) (“Empire”, “EIL” or the “Company”) today reported its audited consolidated financial results for the year ended December 31, 2017. The audited consolidated financial statements and MD&A have been filed on SEDAR and can be viewed at www.sedar.com or at www.empind.com. 

Summary of 2017 consolidated annual results 

“In 2017, Empire Industries aggressively positioned itself to capture a greater share of the rapidly growing global attractions market,” states Guy Nelson, Empire’s Executive Chairman and CEO. “However, I am disappointed to announce that the Company decided to take a $14.0 million provision in the final quarter of the fiscal year to allow for higher estimated costs to complete its three, first-generation projects actively in factory and site acceptance stages of execution.” 

“The simultaneous designing and building of three first-generation ride systems was the principal reason for the $11.6 million loss in 2017 because it stretched our human resources and resulted in schedule delays which all led to material cost over-runs. We have vigorously scrutinized what led to the cost overruns, learned and improved our processes, and strengthened our leadership team. Moving forward, we have restricted first-generation ride development to funded programs with customer sponsorship which is a better way to mitigate the risk of continuing to develop industry leading iconic rides,” explains Mr. Nelson. “A detailed operations plan addressing the challenges has been prepared by Hao Wang, the new President and COO, of Dynamic Attractions, and is being implemented. We are confident that the issues that led to the $14.0 million provision have been contained to 2017’s fourth quarter.” 

Notwithstanding the disappointment arising from these three first-generation contracts, it was a landmark year for sales. This has continued into 2018, as the Company announced today that it has just signed a strategic alliance agreement with a major theme park developer in Asia, locking up Dynamic’s commitment to supply three of our proprietary ride systems for a total of USD $93 million within 24 months of executing each of the theme park-level supply contracts. The first two such theme park-level agreements are in the process of being finalized and the third such agreement is expected before year end. When the supply agreements are executed, the contracts will be added to backlog. 

“The sale of our iconic media-based attraction rides, together with our reduced indirect and overhead expenditures, will improve our EBITDA margins to acceptable levels.” states Nelson. “Our strengthened operational leadership under our newly-appointed President and COO is aligning our vision, reorganizing our delivery, improving our manufacturing and procurement processes and reducing our overhead. These combined actions are to return us to profitability in 2018 and beyond, which is the primary focus of our strategy going forward.” 

In 2017, Empire launched its Co-Venture initiative, that is focused on taking its world class Flying Theater to selected major tourist destinations and to co-own and operate the Company’s Flying Theater with the local owner and operator. Efforts to secure locations in North America and China are underway. The $31 million coventure financing announced on August 28, 2017 is proceeding according to plan. The Company raised $8.5 million of equity in 2017 for the co-venture initiative and our co-venture strategic partner remains committed to funding $16.5 million of equity. The Company remains committed to funding the remaining $6.0 million as planned. “Co-Ventures may be our most exciting initiative ever,” states Mr. Nelson. “It leverages Empire’s strengths as a supplier of iconic attractions, expands the Company’s reach in a new part of the market, and prepares us for a stream of recurring revenue and profits.” The Company expects to announce its first Co-Venture site in 2018 with an opening in 2019.” 

Summary of 2017 Consolidated Financial Results For the quarter and year ended December 31 

Screen Shot 2018-05-01 at 4.47.44 AM

1 Adjusted earnings (loss) before interest, tax, depreciation and amortization (Adjusted EBITDA) is not defined by IFRS. The definition of Adjusted EBITDA does not take into account the Company’s share of profit of an associate investment, gains and losses on the disposal of assets, fair value changes in foreign currency forward contracts and non-cash components of stock based compensation. Adjusted EBIT is the result of the Company’s Adjusted EBITDA less depreciation and amortization expenses. While not IFRS measures, Adjusted EBITDA and Adjusted EBIT are used by management, creditors, analysts, investors and other financial stakeholders to assess the Company’s performance and management from a financial and operational perspective. 

Conference Call Information 

Empire’s management team will be holding an investor/analyst conference call to discuss the 2017 results and the outlook for the company. The call-in details are as follows: 

Time/Date: Tuesday, May 1, 2018 at 11:00AM Eastern Time 

Dial-in Number: 1-800-319-4610 (Canada/USA toll-free) 

1-416-915-3239 (Toronto) 

Callers should dial in 5 – 10 minutes prior to the scheduled start time and ask to join the Empire Industries 2017 Results Conference Call. 

About Empire Industries Ltd. 

Empire focuses on designing, supplying, and installing iconic media-based attractions and ride systems for the global theme park industry. Empire also uses these same turn-key integration services for special projects such as large optical telescopes and enclosures. Empire also has commenced an initiative to leverage its world class flying theater and attraction development capability on a co-venture ownership basis. Empire’s common shares are listed on the TSX Venture Exchange under the symbol EIL. Empire’s common shares are listed on the TSX Venture Exchange under the symbol EIL. 

For more information about the Company, visit www.empind.com or contact:

Guy Nelson 

Chief Executive Officer 

(416) 366-7977 

gnelson@empind.com 

Allan Francis 

Vice President – Corporate Affairs and Administration 

(204) 589-9301 

afrancis@empind.com 

 

Reader Advisory 

This news release contains forward-looking statements, within the meaning of applicable securities legislation, concerning Empire’s business and affairs. In certain cases, forward-looking statements can be identified by the use of words such as ‘‘plans’’, ‘‘expects’’ or ‘‘does not expect’’, ‘‘budget’’, ‘‘scheduled’’, ‘‘estimates’’, “forecasts’’, ‘‘intends’’, ‘‘anticipates’’, “believes” or variations of such words and phrases or state that certain actions, events or results ‘‘may’’, ‘‘could’’, ‘‘would’’, ‘‘might’’ or ‘‘will be taken’’, ‘‘occur’’ or ‘‘be achieved’’. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Although Empire believes these statements to be reasonable, no assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this news release should not be unduly relied upon. Such statements include statements with respect to the expected execution of the theme park agreements and the shipping dates of the three rides. Actual results could differ materially from those anticipated in these forward-looking statements as a result of prevailing economic conditions, and other factors, many of which are beyond the control of Empire. The forward-looking statements contained in this news release represent Empire’s expectations as of the date hereof, and are subject to change after such date. Empire disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable securities regulations. 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. 

INSIDE LOOK: Dynamic Attractions’ new Flightcycle ride vehicle

Source: Spectrum News

We’re taking you where very few people get access. A local attractions design company is showing us one of their newest test vehicles.

“It’s like riding a motorcycle with wings,” said George Walker, the senior vice president of creative services at Dynamic Attractions.

Dynamic Attractions unveiled Flightcycle during IAAPA in November. But we’re now able to see it in motion inside the nearly 60,000 square foot Orlando facility (a compound, really).

“You kind of lean forward, and it’s pretty comfortable — almost like being in a massage chair,” Walker explained, climbing onto the red-padded ride vehicle.

Flightcycle is an evolution of the original Flying Theater. Dynamic Attractions said it built the ride system for that 20 years ago.

Now, you’re surrounded by a massive concave screen featuring wind, mist and scent.

“So believe it or not, we’re only about 12-feet up in the air,” Walker said. “What science has found is that you just get an extra sense — your brain starts to fire and become more heightened-aware of your situation.”

To activate the experience, Walker would cue his colleague manning a control box.

“We have one full meter of actuation,” he said. “We call it ‘heave.’ It’s the straight up and down kind of motion that gives you that sensation in the pit of your stomach.”

So it’ll drop you a little?

“It’ll drop you a lot,” he said, smiling.

You might notice that FlightCycle is similar to Flight of Passage at Pandora – The World of Avatar at Disney’s Animal Kingdom. Both have guests “leaning in.”

But Dynamic Attractions says their model fits in shorter buildings, meaning the ceiling height requirements are much lower than typical Flying Theaters. Flightcycle can be configured with much fewer seats, allowing a ride system to go in places like a skyscraper, casino, or even a local entertainment center.

A spokesman said that it’s built for a guest volume ranging from 12-72 seats.

Since unveiling the new ride three months ago at IAAPA, the company said it has gotten strong interest from four continents.

Dynamic’s new Flightcycle ride vehicle

Source: Spectrum News

We’re taking you where very few people get access. A local attractions design company is showing us one of their newest test vehicles.

“It’s like riding a motorcycle with wings,” said George Walker, the senior vice president of creative services at Dynamic Attractions.

Dynamic Attractions unveiled Flightcycle during IAAPA in November. But we’re now able to see it in motion inside the nearly 60,000 square foot Orlando facility (a compound, really).

“You kind of lean forward, and it’s pretty comfortable — almost like being in a massage chair,” Walker explained, climbing onto the red-padded ride vehicle.

Flightcycle is an evolution of the original Flying Theater. Dynamic Attractions said it built the ride system for that 20 years ago.

Now, you’re surrounded by a massive concave screen featuring wind, mist and scent.

“So believe it or not, we’re only about 12-feet up in the air,” Walker said. “What science has found is that you just get an extra sense — your brain starts to fire and become more heightened-aware of your situation.”

To activate the experience, Walker would cue his colleague manning a control box.

“We have one full meter of actuation,” he said. “We call it ‘heave.’ It’s the straight up and down kind of motion that gives you that sensation in the pit of your stomach.”

So it’ll drop you a little?

“It’ll drop you a lot,” he said, smiling.

You might notice that FlightCycle is similar to Flight of Passage at Pandora – The World of Avatar at Disney’s Animal Kingdom. Both have guests “leaning in.”

But Dynamic Attractions says their model fits in shorter buildings, meaning the ceiling height requirements are much lower than typical Flying Theaters. Flightcycle can be configured with much fewer seats, allowing a ride system to go in places like a skyscraper, casino, or even a local entertainment center.

A spokesman said that it’s built for a guest volume ranging from 12-72 seats.

Since unveiling the new ride three months ago at IAAPA, the company said it has gotten strong interest from four continents.

 

Watch out for that cliff!

Source: InPark Magazine

With new Dynamic All-Terrain Dark Ride, trackless ride tech shifts into high gear

By Rona Gindin

AGVA

ABOVE PHOTO: The All-Terrain Dark Ride from Dynamic Attractions is shown here in testing phase, navigating a real set of stairs. Photo courtesy of Dynamic Attractions. 

Over the past two years, the team at Dynamic Attractions could be found piling mounds of dirt outside their Orlando Development Center offices, then driving over and around them in peculiar-looking vehicles. Inside, in stealth mode, engineers, creatives and tech experts tinkered with military-grade technologies, determined to adapt them for theme park rides.

On November 14, 2017, from the Dynamic Attractions booth at the IAAPA Attractions Expo in Orlando, the company unveiled the result: the “Dynamic All-Terrain Dark Ride.” It incorporates a trio of systems to deliver new ways to create and experience rides, and to inspire designers, producers and operators to climb to new heights of creative innovation.

“Show programming with concrete”

The Dynamic All-Terrain Dark Ride is a vehicle-based, attraction ride system having neither tracks nor rails, available with four or six seats per vehicle. Riders will be in free-roaming, ATV-like vehicles that can climb up and down steep barriers, traverse wet or dry ground indoors or out; they can revel (safely) in a variety of hair-raising experiences and thrills – such as simulated collisions and near-misses with other objects that can include animatronic figures, animals, aliens or even other guest vehicles.

Dynamic Attractions sees this as a creative team’s dream lineup of products with which to create a new genre of attractions and guest experiences.

The technology allows guests to have a more authentic physical experience, delivering sensations that no longer need to be simulated. “If you want your guests to feel like they’re going down a set of stairs, then you just build a set of stairs,” said George Walker, Senior Vice President, Creative Services. “You are essentially show programming with concrete. In my experience, this industry has never really had an attraction that can do something that forreal.”

Smart and safe tech

Multiple technology advances are what made the Dynamic All-Terrain Dark Ride a reality, according to Mike Haimson, Vice President, Technology Development, who said, “Our system allows for the cars to wander through an arena, trackless, without unwanted contact with another object. Several vehicles might be in the same space at the same time, like bumper cars without any bumping. We have 100 percent control over the environment, so we can make riders feel as if they’re out of control.” Haimson noted that the ride system includes redundant safety systems developed to meet high industry standards.

Advances in battery technology were key to successful development of this new product. Each vehicle has a light, powerful battery, similar to those used in electric cars. They can be charged quickly after every ride.

“The vehicles also have suspension systems and tire treads that allow them to drive over boulders and other obstacles such as water, debris and sticks,” Haimson said. “Our system is smart enough to determine what belongs in the attraction and what does not.”

The on-board audio system can provide another level of anticipation. Much like a smart vehicle, the vehicle can be programmed to issue warnings as, for example, the attraction path approaches a mountainside cliff. Guests might hear a voice say, “Alert, cliff ahead” while the ride activates a safety device. This illustrates how the Dynamic All-Terrain Dark Ride is poised to allow entirely new types of experiences – to cover new dark ride terrain, so to speak – by narrowing the gap between simulation and reality. “There are lots of vehicles in the world that do dangerous things, like race cars that go fast and ATVs that climb up the sides of mountains,” Walker says. “Most people don’t get to experience those sensations. The Dynamic All-Terrain Dark Ride allows the average guest of almost any age who can fit in the seat to experience something rather precarious through a system that is safe, and get the illusion of extreme excitement in way that has never been possible in the theme park world before.”

Hitting the road

Typically, rain, fog and other water features in dark ride environments can interfere with trackless technology, points out Cindy Emerick, Vice President, Business Development. But not so for this product, she explains. “With our ultra-wide-band, military-grade, radio frequency technology, these features no longer affect communication,” she said. “Creative people can now deliver whatever environmental preferences they dream of.”

Emerick further noted that the vehicles have a significant range of variable speed, which enables programming bursts of acceleration into the experience. “Action will feel more intense. Riders will feel the air hitting them because they will actually be moving fast and feeling the motion from the terrain of the road. The beauty of this family of vehicles is that it delivers a new anticipation level to dark ride attractions, there isn’t a track or path visible to the riders. They will not be able to guess the next maneuver – a true adventure!”

“We’re bringing an untethered ride to market. We believe this is a game-changer for themed entertainment and that Dynamic has set a new benchmark for innovation,” said Guy Nelson, Dynamic’s CEO. “The word ‘can’t’ is not in Dynamic’s vocabulary. Integrating new navigational and vehicle production technologies with a road car like fitand-finish, to work affordably in the theme park industry was a huge challenge – but our motto is anything you dream, we can build. This is daunting at times, but we wouldn’t have it any other way.”

“Options abound in this new product, beyond current concepts of theming,” said Walker. “My creative colleagues in the industry will have virtually no limits in creating their own ideas and environments to design. I’m very excited about the conversations we’re having around the Dynamic All-Terrain Dark Ride, and all of our ride systems. Dynamic’s family of dark rides has something to help realize all visions and concepts. ” • • •

Rona Gindin (rona@ronagindin.com) writes about tourism, business, travel, restaurant and lifestyle issues. Her work has appeared in Zagat, foodnetwork.com, Brides, Parenting, Endless Vacation and other publications and websites.

You’ve got options

Dynamic continues to offer many options including more traditional dark ride systems that the company has worked to endow with greater capabilities, using some of the same technology advances that power the Dynamic All-Terrain Dark Ride. These include the “Dynamic Motion Dark Ride” and “Dynamic Classic Dark Ride.”

Dynamic-Attractions-ATV-Stills_5

The Dynamic Motion Dark Ride, an omni-directional vehicle, combines free roaming capabilities with a motion base. This is positioned as ideal for a story that doesn’t involve a vehicle from the “car” family. For example, “If the story is about a boat, spaceship, or riding on top of a spider, the Dynamic Motion Dark Ride is the answer,” said Walker. “The motion range of the Dynamic Motion Dark Ride would mimic any desired mode of transportation as desired by creative.”

One option of the Dynamic Motion Dark Ride uses a unique wheel configuration that gives it what Haimson describes as an unprecedented range of trackless freedom. “The system can move forward, back, diagonal,
and left and right seamlessly,” said Haimson. “It has the ability to drift and to do end-over-end motions, and incredibly complex motion paths that you couldn’t otherwise simulate.”

For its part, the Dynamic Classic Dark Ride is packed with upgrades from more traditional tracked and trackless vehicles. “It doesn’t require a super-flat floor, it has more powerful motors to deliver more variable speeds, it’s still capable of 360-degree rotation, and it has the ability to be a true autonomous attraction,” Emerick said, explaining how it is a step up from tracked vehicles.

 

Dynamic shows 1st all-terrain dark ride test vehicle

Source: Spectrum News

Spectrum News 13 got an exclusive, behind-the-scenes look into how thrill rides are created.

Dynamic Attractions is a global team of nearly 400 people who design theme park attractions. Letting folks inside of their super-secure Orlando facility is not common. In fact, only a few dozen of carefully selected individuals from IAAPA were invited in there this past November.

But we got to explore the space to check out various ride vehicles and prototypes, including one that was announced at IAPPA.

“This is the world’s first and, at the moment, the world’s only all-terrain dark ride,” Dynamic Attractions’ George Walker said.

Walker and his team took us to their custom outdoor test track, just a few steps from their front door. A single test vehicle was out there, something that began as a simple wooden prototype (see image in gallery above).

“This is a traditional dark ride vehicle,” he said. “In the theme park vocabulary, that means it’s not a ferris wheel, it’s not a roller coaster. It’s a thing that takes you past stuff that you get to see or interact with.”

The vehicle, though, isn’t bound by tracks or rails. The attraction can fit any story too, whether it takes place outdoors, inside or both.

“What if there were flame effects, or you were behind a waterfall,” Walker said, referring to the doorless, cageless exterior of the vehicle. “Or there was T-Rex coming at you!”

If you think of a roller coaster vehicle, you’d never sell it separately from the track. Same thing here for interested buyers — the all-terrain vehicle would be coupled with the theming.

“We’ve very scientifically calculated the right angle of pitch, the right distance between where the tire will hit the bump,” he said.

The all-terrain dark ride is fully-developed, meaning it’s no longer going through design. Like other theme park industry rides, each time one is ordered, it must be built, go through factory acceptance testing and then be installed.

As far as potential buyers, a spokesman told Spectrum News 13, “We have a surprising amount of interest; orders are imminent. Unfortunately, I can’t share from where.”

The benefits of creating ‘Theme Park City’

Source: WFTV

Screen Shot 2018-04-29 at 7.00.30 PM

https://www.wftv.com/video?videoId=656459723&videoVersion=1.0

 

Dynamic launches award-winning ride

Source: Blooloop

Dynamic Attractions introduces ground-breaking new rides at IAE with its Flightcycle plus a trio of autonomous vehicles.

The company will officially be awarded the 2017 IAAPA First Place Brass Ring Award for ‘Best New Product Concept’ for its All-Terrain Dark Ride. The Dynamic All-Terrain Dark Ride is a trackless, indoor/outdoor dark ride vehicle that uses military grade technology.

Dynamic-Attractions-ATV-Stills_4

“No dark ride vehicle has ever been able to do what this vehicle can,” says Guy Nelson, CEO of Dynamic Attractions. “This brings the thrilling, all-terrain movement and agility to an intense, theme park-style adventure.”  The trackless vehicle can tackle rough terrain and can climb up and down steep banks. It can even give air-time sensations.  The real-life action makes the experience feel more intense. “The motion is real, not a simulation,” says George Walker, SVP of Creative Services for Dynamic.

The company has used military-grade technologies that include a wireless positioning system.  Being trackless makes the whole experience more exhilarating. “We are able to intentionally put you in seemingly precarious and thrilling situations,” says Mike Haimson, VP of Technical Development.

Guest can go anywhere they steer.  “In the military world, they call this ‘Fly by Wire’,” says Haimson. However if they come close to an obstacle the system will take control.

 

Dynamic Attractions is also showcasing two other new vehicles. The Dynamic Motion Dark Ride features an omni-directional drive system creating vigorous motion. It can be used to create compound paths at the same time with complex motion profiles.  The Dynamic Classic Dark Ride’s superpower is that it doesn’t require the usual exceedingly flat floor. It also possesses greater acceleration, speed and free roaming ability.

Flightcycle takes to the air

Flight Cycle

Dynamic are also unveiling the Dynamic Flightcycle at the Florida Expo.  Instead of sitting with their backs against a normal chair, riders lean into the action, as if driving a motorbike.  They are surrounded by a huge concave screen.  The attraction takes the popular Dynamic Flying Theatre to the next level.  It features wind, mist, scent, and media perfectly synchronized with motion, creating, as Dynamic puts it, “a thrilling family-level illusion of flight.”

“It’s like a motorcycle with wings,” says Mike Haimson, the visionary behind the design. “This position changes your perspective both physically and emotionally. The ability to perceive speed and motion are heightened. And you have a fuller perspective of the story unfolding below you. It is a dramatically more powerful, immersive sensation, ideally suited to more intense action media and theming.”

Nelson believes Flightcycle is ideal for a wide range of parks and other destinations. It can easily fit into locations because of its flexible size.  It is available in sizes to fit from 12-72 guests.  Its ceiling height requirements are much lower than typical Flying Theatres.

The Dynamic Flightcycle is also available as part of a complete package – Dragon Rider.  This includes screen, projection, media, scenic and preshow elements. Warriors get to ride on the backs of dragons in an epic tale of two battling kingdoms. Other attraction package storylines are also available.

Dynamic Attractions have been recognized by IAAPA with Best New Product Concept͛ awards in 2015 and 2016.  This is their third consecutive win.

Themed attractions announced by Dynamic

Source: AttractionsMag

Attractions company unveils new rides

Source: Fraser News

PoCo Amusement Ride Company – Unveils New Rides – Assisted By Fraser Valley Suppliers

Port Coquitlam/Vancouver/Fraser Valley – A Vancouver area company (based in Port Coquitlam), inspired by the rugged terrain of the Fraser valley, invents new rides.

Coincidentally the company relies upon about 100 suppliers, including many from the Fraser Valley.

Port Coquitlam based Dynamic Attractions unveiled its latest innovative attraction, the Dynamic Flightcycle, at the annual convention of amusement park operators, the International Association of Amusement Parks and Attractions Expo (IAAPA), in Orlando, Florida. 

In this attraction, passengers sit forward in a motorcycle-like racing position and are surrounded by a massive concave screen. It takes everything that has made the Dynamic Flying Theater so popular to the next level featuring wind, mist, scent, and media perfectly synchronized with the motion to create a thrilling family-level illusion of flight. 

“This does what Flying Theaters can’t do,” states Guy Nelson, CEO, Dynamic Attraction. He should know; the Dynamic Flying Theater has been the company’s most popular attraction. Flying Theaters are adventures featuring spectacular, serene views. Flightcycle is more about action that lunges you into a multi-media immersion.  

Instead of sitting with their backs against a chair, riders lean into the action, with their torso-forward on a cycle-style ‘flying’ vehicle. “It’s like a motorcycle with wings,” explains Mike Haimson, VP of Technical Development, Dynamic Attractions, and the visionary of the design. “This position changes your perspective both physically and emotionally. The ability to perceive speed and motion are heightened. And you have a fuller perspective of the story unfolding below you. It is a dramatically more powerful, immersive sensation, ideally suited to more intense action media and theming.”  

“Flightcycle is ideal for theme parks, amusement parks, and tourist destinations that want a cutting-edge attraction to draw guests,” explains Nelson. “We are also excited that this attraction can fit into many locations because of its flexible size.” The Dynamic Flightcycle comes in sizes ranging from 12-72 guests with ceiling height requirements that are much lower than typical Flying Theaters. 

The Dynamic Flightcycle is also available in a complete Attraction Package called “Dragon Rider” that includes screen, projection, media, scenic and preshow elements, all for one price. This attraction tells the epic story of two kingdoms engaged in a battle with each other, and the warriors ride on the backs of dragons. Guests get to join the forces and lay siege to their enemy’s city, flying, soaring, and swooping through the towers and canyons in a medieval, other-world adventure filled with flames and action. Other attraction package storylines are available as well. 

At previous IAAPA’s, Dynamic Attractions introduced the SFX Coaster, which is a dark ride roller coaster, and the Dynamic Motion Theater, which is a live-action, multi-media theatre that moves with the action. They have been recognized by IAAPA with ‘Best New Product Concept’ awards in 2015 and 2016. 

As well, The Dynamic All-Terrain Dark Ride, a trackless, indoor/outdoor dark ride vehicle that breaks boundaries, was unveiled in front of the annual gathering of theme park operators, the International Association of Amusement Parks and Attractions Expo (IAAPA) in Orlando, Florida. 

team AGV

“No dark ride vehicle has ever been able to do what this vehicle can do,” states Guy Nelson, CEO, Dynamic Attractions. “This brings the thrilling, all-terrain movement and agility to an intense, theme park-style adventure.  The All-Terrain Dark Ride can tackle rough terrain, climb up and down steep banks, and even give air-time sensation while maneuvering in ways never possible before.”  

The big game-changer is the real-life action. “The experience feels more intense because the riders’ sensation of the motion is real, not a simulation,” explains George Walker, SVP Creative Services, Dynamic Attractions.  

It is also trackless. This provides unpredictable and, seemingly, unrestricted adventures for guests. “We are able to intentionally put you in seemingly precarious and thrilling situations, but in reality, we are always in complete control,” states Mike Haimson, VP of Technical Development. To do this, the company utilized military-grade technologies, including a wireless positioning system and cutting-edge batteries to power the vehicles.  

Trackless doesn’t mean that you can’t take a turn driving it. It is the first dark ride that will allow guests to seemingly go anywhere they steer. “In the military world, they call this ‘Fly by Wire’,” explains Haimson. “However, if they come close to another vehicle, wall or obstacle, the system will safely and thematically take control.”  

Dynamic Attractions also introduced two other new vehicles to its dark ride portfolio of products. The Dynamic Motion Dark Ride features a vigorous motion base on an omni-directional drive system that can be used to create compound paths simultaneously with complex motion profiles. The other is the  Dynamic Classic Dark Ride, which does not require the typical super-flat floor. It also has greater acceleration, speed and free roaming ability. Both of these vehicles are ideal for traditional dark ride needs.