Dynamic Attractions helps museum bring 1920s mill back to life

Britannia Mine Museum unveils new immersive Mill Show experience

 

The Britannia Mine Museum is unveiling the concept designs for the upcoming Mill showexperience, a new feature attraction and immersive multi-sensory show that brings the 20-storey Mill building and National Historic Site back to life.

Launching Spring 2019, the new Mill show experience tells the captivating story of the wide-ranging importance of the historic Mill building when it was fully operational from the 1920’s until its closing in 1974.

“We are excited to unveil the designs of our new Mill show and share the significant role it played in B.C.’s and Canada’s history and economic success,” says Kirstin Clausen, executive director of the Britannia Mine Museum.

“The show will transport visitors back in time for an authentic, thrilling, visceral and acoustic experience, taking advantage of the sheer mass and awe of the 20-storey historical Mill building. This modern day interpretation of the Mill’s history wouldn’t be possible without the gracious support of our Board, the Provincial and Federal governments as well as the supportive mining industry. We are thrilled to be working with the internationally experienced team VISTA Collaborative Arts to create and produce our Show.”

A National Historic Site and one of the last remaining gravity-fed concentrator mills in North America, the 20-storey Mill building is an awe-inspiring, rock-hugging building that has been the symbol of Britannia throughout the years. The Mill literally “rocked and rolled” when it was in production as it received raw ore from 200 km of underground tunnels and produced copper and zinc concentrates to be shipped elsewhere for processing into metals. The Mill was both literally and metaphorically a beacon to the economic wellbeing of the communities in the Howe Sound region.

In fact, the Britannia Mine was the largest copper producer in the British Empire in the late 1920s. Rehabilitated in 2007, each of the Mill’s 14,416 panes of glass was hand-puttied into the frames to maintain its heritage and the building can be seen from miles away from the waters of Howe Sound.

The new Mill experience show also features the incredible work of Dynamic Attractions, a Port Coquitlam based company specializing in building some of the world’s most iconic and award–winning rides at theme parks. Dynamic Attractions will be engineering and fabricating a movable skip for the Mill show which will demonstrate how mining equipment was hauled up and down the 20-storey Mill building.

“The Britannia Mine Museum is such a unique tourist attraction and their Mill show will bring a new, exciting way for people to experience it,” says Hao Wang, president of Dynamic Attractions. “This project has captured our imagination and we believe it will be thrilling for guests.”

Dynamic Attractions has created ride systems and attractions-related products in the US, Asia, the Middle East and Europe, but never in Canada. Dynamic is comprised of approximately 350 innovative engineers, highly–precise fabricators and other specialists.

“We are looking forward to working on a local project, close to home, with the Museum’s brilliant team,” adds Wang. “Together we will bring this historic 1920s Mill structure back to life.“

The Britannia Mine Museum provides fun, unique and memorable experiences that engage visitors of all ages including educational exhibits and crowd favourites like the underground mine train, gold panning, machine shop, and the Beaty-Lundin Visitor Centre where they can learn about Britannia’s history.

The new Mill show experience and the additional rehabilitation of the Museum’s infrastructure were made possible by a $1.4 million funding contribution by the Government of Canada under its New Building Canada Fund, alongside another $2.8 million the Museum has fundraised from a supportive BC mining industry and the Provincial Government of B.C. Vista Collaborative Arts is the production company behind the Mill experience show.

About Dynamic Attractions:

50 of the world’s most popular theme park rides have been designed and built by Dynamic Attractions. In addition to its innovative product line of rides and attraction related services, Dynamic also provides parts and service support for rides of all kinds. Dynamic was founded in Port Coquitlam, BC and has operations in Orlando, Dallas, Toronto and Shanghai. Its sister company, Dynamic Structures, designs and builds complex structures and mechanical systems and has the renowned distinction of having built many of the world’s largest telescope enclosures. Both companies are wholly owned subsidiaries of Empire Industries Ltd. www.dynamicattractions.com

About Britannia Mine Museum:

The Britannia Mine Museum is a mining legacy site and a vibrant, internationally recognized education and tourist destination located between Vancouver and Whistler on the Sea-to-Sky highway. It is a National Historic Site and a non-profit organization encouraging mining awareness through entertaining, experiential education programs and exhibits, important historic collection preservation and insightful public engagement that allows guests to leave with a better understanding of mining in BC; past, present and future. The Britannia Mine Museum is open seven days a week with guided tours throughout the day. www.britanniaminemuseum.ca

 

Designers put new spins on coasters

Source: http://bit.ly/2LOvdDq

Via: Funworld

When Silver Dollar City (SDC) in Branson, Missouri, opened “Time Traveler,” I was among the first to put the new ride through its paces. What a rush! It is the world’s fastest, tallest, and steepest complete-circuit spinning coaster, as well as the first to include three inversions and two launches. But its most intriguing feature may be its controlled-spin mechanism.

SDC President Brad Thomas told me that when he and his team first journeyed to Germany to try the prototype car Mack Rides had developed, they weren’t too keen about the dizzying spinning they experienced. Mack resolved the issue by creating onboard magnetic controls to limit the rotation speed. The breakthrough system enables the newfangled spinning coaster to deliver a singular, satisfying, and comfortable ride experience.

Mack’s ingenious solution got me thinking about the designers in our industry and their boundless creativity. Roller coasters have been thrilling riders for a long time. The basic concept—trains rolling on tracks—has more or less remained the same. But like mad scientists tinkering away in labs, designers keep dreaming up ways to tweak coasters and delight parks and their fans.

In addition to Mack’s spinning coaster, this year is bringing a host of other innovative thrill machines. Skyline Attractions is scheduled to roll out its first Skywarp when “Harley Quinn Crazy Coaster” debuts at Six Flags Discovery Kingdom in Vallejo, California. One extra-long train runs the entire length of the contraption’s figure-eight track. Passengers in two sets of cars soar past one another multiple times before encountering two inversions. Crazy!

Rocky Mountain Construction continues its woodie makeover program on a number of rides this year, including “Steel Vengeance,” the reborn “Mean Streak” at Cedar Point in Sandusky, Ohio. But the pioneering company is also debuting two of its original Raptor Track coaster creations: “RailBlazer” at California’s Great America in Santa Clara and “Wonder Woman Golden Lasso Coaster” at Six Flags Fiesta Texas in San Antonio, which will be the first to incorporate RMC’s intriguing single-rail track. The company says the rides should include surprisingly abrupt transitions between elements while maintaing RMC’s super-smooth calling card. I say it should be super cool.

Using an everything-but-the-kitchen-sink approach, Dynamic Attractions says its first SFX Coaster, “Mission Ferrari” at Ferrari World Abu Dhabi, could include anything (and possibly everything) from LSM launches, tilt tracks, side slides, gyro tables, drop tracks, tumble tables, and inversions. Dark ride features that might include large-screen media, puppetry, and practical effects would combine with the track elements to tell a story.

Tried and true is great. But keep tinkering away, designers. And parks and attractions, take advantage of their inventiveness, and don’t be afraid to bring something bold and different to your visitors.

I’ll see you at the parks. I’ll be the one taking the latest ride for a spin

Dynamic Attractions announces the first two ride contracts under 5 year strategic cooperation agreement with Asian theme park owner

TORONTO, ON – Dynamic Attractions Ltd. has been awarded contracts worth $73 million for two ride systems under the terms of its previously announced five year strategic cooperation agreement with a theme park conglomerate in Asia.

Under the contracts, Dynamic Attractions will be supplying one of its proprietary ride systems to two different theme parks currently under construction. The company has completed the design and manufacturing requirements in two prior contracts. The supply portion of the contracts will be executed over the course of 24 months.

The strategic cooperation agreement grants Dynamic Attractions preferred vendor status and is expected to result in a third ride system award for the same ride system before the end of the fiscal year.

“We are tremendously honoured with the trust that this client has placed in us with the marquee attraction in multiple parks,” states Hao Wang, President and Chief Operating Officer, Dynamic Attractions Ltd. “It reinforces Dynamic’s strategic product portfolio and operational positioning to support the expanding global theme park industry. Delivering on our commitments is a primary focus, and having the capability to engineer and deliver iconic ride systems concurrently gives Dynamic Attractions a significant competitive advantage.”

– end –

About Dynamic Attractions                               www.dynamicattractions.com

50 of the world’s most popular theme park rides have been designed and built by Dynamic Attractions. In addition to its innovative product line of rides and attraction related services, Dynamic also provides parts and service support for rides of all kinds. Dynamic has operations in Vancouver, Orlando, Dallas, Toronto and Shanghai and is a wholly owned subsidiary of Empire Industries Ltd.

About Empire Industries                                                www.empind.com

Empire focuses on designing, supplying, and installing iconic media-based attractions and ride systems for the global theme park industry. Empire also uses these same turn-key integration services for special projects such as large optical telescopes and enclosures. Empire also has commenced an initiative to leverage its world class flying theater and attraction development capability on a co-venture ownership basis. Empire’s common shares are listed on the TSX Venture Exchange under the symbol EIL.

Contact:  John Kageorge………………. john.kageorge@dynamicattractions.com…………………… +1-407-506-0744

Moscow marvel: AV at heart of attraction in Russia

Source: http://bit.ly/2Jgnyzj

Via: InAVate

The pressure was on when tasked with transforming wasteland into a spectacle of technology and design that would educate and entertain the masses. Charlotte Ashley explores the first public park to be built in Moscow for 50 years.

Spanning 130,000 square metres, you can’t miss the towering dome structure and  landscaped  spaces of Zaryadye Park, just adjacent to Russia’s  iconic  Kremlin  and  Red Square. A project which attracted the attention of architects  from  around  the  world  back  in 2013, now proudly sits as a feat of design and technology integration that can stake a claim to being one of Russia’s most innovative cultural landmarks.

Expectations were high when the Government of Moscow and the Strelka Institute for Media, Architecture and Design put out a call to the design world to create a concept for the park five years ago, following discussions with President Vladimir Putin and the Mayor. Not only was the project to be first major development of this size in Russia for nearly a century, but the site was steeped in history, having previously been home to the “world’s largest hotel,” Rossiya Hotel.

The site was left as a wasteland following the hotel’s demolition, until November 2013 when work began to bring the space back to life, as an international consortium (headed by US studio Diller Scofidio + Renfro) won the competition to design a new urban park. The space was to be transformed with a Concert Hall, Amphitheatre, Media  Centre  and  Conservation  Embassy,  in addition to themed visitor attractions including ‘Flight  over  Russia’,  ‘Time  Machine’  and  the ‘Ice Cave’. Another, billed the ‘floating bridge’, extends from the park over the Moskva River, allowing as many as 4,000 visitors to take in the views of the park and the surrounding scenery.

“It  looks  to  absorb  all  buildings  within  its planting  systems;  nature  and  culture  are  in balance,”  said  the  studio  of  its  winning  ‘Wild Urbanism’  concept  –  spanning  four  diverse and  characteristically  Russian  landscapes (northern tundra, steppe, forest and wetlands). Resultantly, a strong focus on sustainability runs throughout the park, with technologies deployed to create seasonally adjusted micro-climates, including simulating daylight at night, as well as supporting year-round use.

“Location, the project’s high visibility and an extremely tight deadline were all pressure factors with the park,” recalls Mikhail Zherokov, head of the multimedia division at integrator Lanit, who partnered with AV specialist Digis to deliver the project, with the assistance of an international team of subcontractors including Austria-based Kraftwerk Living Technologies, who helped deliver the Flight Over Moscow attraction. “We joined the project in mid-2015 when the customer realised that the previous proposal laid out by another company for the multimedia components wasn’t going to work, and was too expensive,” adds Zherokov.

Though  secured  in  part  due  to  Lanit’s reputation  in  Russia  and  previous  work  on government projects, its late arrival to the high-profile  installation  meant  the  pressure  was  on to  create  something truly  special.  “The  entire project  was  hosted  by  government  officials including  Mayor  of  Moscow  and  vice-Mayor who was following the project’s daily progress,” states Zherokov.

Lanit  and  Digis  were  tasked  with  not only  delivering  a  visitor  attraction  to  attract  a significant proportion of the 17+ million tourists that  visit  Moscow  each  year,  but  ensuring quality  engineering  and  IT  infrastructure  was in place underground in just five months. This was in keeping with the project-wide ethos for self-supporting revenue streams that prioritised renewable entertainment rides and flexible event spaces below the park’s greenery, maximising space. “Our vision for when all the underground concrete  structures  were  complete  was  one  of the main reasons we won the project – it was a case of the client saying ‘that’s all we have’ and it being down to us to impress them with how  our  design  would  fit  into  existing  areas, whilst still keeping things relatively cheap,” says Zherokov.

AV  underpins  the  experience  in  all  of  the park’s  main  attractions  –  the  media  centre, a  conservation  embassy  and  a  soon-to-be-completed Ice Cave – which both educate and entertain the masses with tales and experiences of Russia’s rich heritage.

Star attractions

The  8,500  square  metre  area  billed  a  ‘Media Centre’  serves  as  multiple  facilities  in  one  – chiefly an education and education space, but also a tourist centre and ticket office, shop and café. The brief set out to the integration team required the centre support everything from shows and theatre to presentations, lectures and exhibitions when needed.

The walls and floor of the space were also to serve as screens to immerse visitors in relevant interactive content, comprised of 33 55-in Philips LCD panels.  Content is generated via SpinetiX media players, with content managed through Elementi X software.  A  3×3  videowall information  stand  can  also  be  transformed into a circular panorama of local attractions by visitors, created using Philips panels in harmony with Christie TVC and Phoenix controllers and a  K-array  sound  system  comprised  of  KK102 loudspeakers and KU36 subwoofers.

Visitors  to  the  centre  are  greeted  with  a Moscow  Today  Welcome  Zone  showcasing information  about  the  park,  city  life  and upcoming  events,  supported  by  five  Initium double-sided interactive information kiosks. The area is accompanied by various museum spaces and a children’s television studio.  A  centre-wide  digital  signage  system  assists  visitors in  navigating  the  park  and  points  of  interest, with  a  QSC  AD-S6TW  sound  system  powering background audio in the pavilion.

The  centre  is  also  home  to  the  ‘Time Machine’ – billed as Russia’s first immersive attraction with a  cylindrical  screen  presenting interactive  content. Although originally planned to be domed by the client, a curved screen was eventually chosen due to significantly lower content development costs.  The  ride  features  a  moving  platform incorporating three rows of seating to immerse up  to  60  people  in  the  tale  of  the  Battle  of Borodine, the 1812 fire of Moscow, and more, through  panoramic  projection,  multi-channel sound  and  water-sprayers,  wind-generators, smoke  and  scents.  Equipment to deliver the full 4D effect is accompanied by tracking, fire suppression and ventilation systems.

Fulfilling the brief was far from straightforward however, in part due to having to complete construction a few weeks before the attraction’s opening, but also due to the ceiling shape and reinforced concrete girders in the space. To solve the challenge the integration team opted for 22 carefully positioned Christie WU12K-M 3DLP projectors combined with a 16.5-metre custom-engineered cylindrical aluminium perforated screen designed, supplied and installed by Kraftwerk.

To minimise the defocus effect when projecting onto the curved surface of the cylindrical screen, the projectors were installed in portrait setting, following lenses being tested and developed with Christie. A further 11 projectors complete the set-up, suspended from a variety of positions on the ceiling to create a floor projection. Images are generated and managed via Christie Pandora’s  Box  servers  (8  Quad  and  1  Dual), integrated  with  a  SonicWave  Wave  I  sound processor and an extensive JBL system handling audio, controlled by a QSC matrix.  An interface architecture  for  video  presentation  sources (including  an  optional  Allen  &  Heath  audio mixing desk) supports the multifunctional nature of the equipment to support hosting different events.

All  equipment  is  deployed  behind  the wall  to  eliminate  the  possibility  interference from  the  multiple  power  lines  present,  with video  content  is  transmitted  by  fibre-optic connection  using  AMX  transceivers.  The  ride furthermore  incorporates  a  Beyerdynamic Synexis  system  to  support broadcasts  for  international and  hearing-impaired  visitors. “Unfortunately,  the  tracking system  deployed  created  an unexpected  effect,  whereby the  system  produced  quite  a dense  flow  of  TUIO  protocol coordinates requiring a certain amount  of  time  to  process, resulting  in  an  interactivity delay  of  approximately  two seconds,”  adds  Zherokov.  To  solve  this  problem,  it was  necessary  to  rework  the programme  using  a  UDP protocol.

Visitors  can  also  joy  the visual  spectacle  that  is  the ‘Flight  over  Moscow’  ride  at the Media Centre – the park’s most  popular  attraction.  A journey  exploring  the  beauty and  breadth of 30  locations across  Russia;  paying  homage to  the  four  nature-scapes chosen  outlined  by  Diller Scofidio  +  Renfro’s  concept and  the  nearby  Red  Square. Sightseers’ aerial voyage from the mountains of Russia  to  the  Baltic  Sea  is  brought  to  life  on a 9-metre high parabolic screen and a dynamic platform  (set  above  the  screen)  that  seats  39. Measuring  203  square  metres  in  total,  images are  projected  onto  the  aluminium  perforated screen by three Christie D4K2560 4K projectors with media playback by Brainsalt servers – all of which was installed by Kraftwerk.

“When it comes to the Flight over Russia and Time Machine rides, there is simply nothing else comparable in Russia…”

To fully immerse visitors in Russia’s heritage, the  ride’s  moving  platform  is  positioned  on  a 11-metre  high  sphere  supporting  6  degrees  of freedom,  with  a  multi-channel  sound  and  a special effects system adding to the simulation of  flight.  Audio  is  amplified  through  a  Meyer Sound  UPA-1P  system  and  accompanying  AC 700-HP  subwoofers,  with  Brainsalt  and  Meyer Sound’s Galileo 616 processors delivering multi-channel audio.  Both  the  Time  Machine  and Flight  over  Moscow  were  specified  to  support media  content  being  regularly  updated; effectively  allowing  the  park  to  offer  new attractions without replacing any hardware.

“Working  on  the  construction  of  this  ride underground  was  definitely  a  challenge,” states  Zherokov.  “It  was  located  in  the  room with  no  outdoor  walls  and  we  had  to  deliver metal  structures  amounting  to  80  tonnes  in an extremely short period of time.” The heavy metal structure had to be delivered by air from manufacturer Dynamic Attraction in Canada due to the time-frame, and then navigate the narrow streets of a busy city centre via 12 trucks to get to Moscow. “Working around overseas deliveries and a fairly inconsistent basement construction, we then had to schedule dismounting some of the roof and walls for the hardware,” he adds.

Inside the Ice Cave

The ambition of the Zaryadye Park continued with an attraction that both represents Russia’s Arctic Circle and truly engage visitors’ senses: The Ice Cave. Briefed to create a high spec pavilion where the temperature would be permanently be below zero, the Ice Cave saw 70 tonnes of water combined with extensive AV equipment.

At  the  heart  of  the  cave’s  main  hall,  the ‘Florarium,’ is a large 1.2mm pixel multipurpose Unilumen  LED  screen  working  with  Pandoras Box  and  a  customised  Stewart  Fideledy  Vision system  –  the  first  use  in  Russia  –  works  to smooth  pixelisation,  eliminates  moiré  effect and  protects  against  possible  water  damage. A 3×3 videowall constructed from Philips LCD panels highlights the Ice Cave’s bar area, which broadcasts which broadcasts images of the Far North and historical facts. Both wall and display are  paired  with  K-array  loudspeakers,  with  an extra  AMX  DX-TX-DWP  interface  architecture and Audio-Technica wireless microphone system on hand to support presentations for events. Each system can be controlled via a 7-in wall-mounted AMX Modero X Series G5 sensor panel. Elsewhere, 15 LCD panels are found in the cave and nearby Conservation Embassy’s’ pavilions – controlled via SpinetiX.

Education hub

The park’s Conservation Embassy serves as a multifunctional space where local state energy agencies and environmental institutions can host educational events for tourists, local schools and college, as well as offering exchange programmes for Moscow University. The centre consists of four teaching auditoriums, including a hall for meetings and academic events and a biology laboratory equipped with photographic equipment and specialist microscopes incorporating built-in cameras connected to displays, amongst other apparatus.

Teaching auditoriums and meeting rooms benefit from Christie DLP projectors, paired with Da-Lite screens, Smart interactive whiteboards and a Cisco SX80 TelePresence system to support collaboration. All of this is tied together with a Christie Brio wireless presentation system; allowing the park to host different events, with interpretation supported via DIS equipment – with wider control and room booking via AMX. The embassy’s large LED screen can also be updated with video cameras and various sensors should management require it to become a platform for interactive installations.

Lanit and Digis also handled the AV for several ride pre-shows, in addition to office spaces and working areas for the park’s employees.

Zaryadye Park attracted over 1 million visitors in its first month following its opening in September 2017, which has since surpassed 4 million. The project was recognised at the 2018 InAVation Awards for its excellence in AV integration in the Leisure & Entertainment/Visitor Attraction category. “I can say with confidence that the concept for Zaryadye has fully lived up to expectations,” says the park’s director, Pavel Trekhleb. “When it comes to the Media Centre, and specifically the Flight and Time Machine rides, there is  simply  nothing  else  comparable  in  Russia  in  terms  of  the  multimedia systems installed or the high-tech AV/IT features.”

He concludes: “We have received a lot of positive reviews from Moscow residents and tourists. The park is a living organism which will constantly develop and adapt to guests’ priorities.”

 

Tech-Spec

Allen & Heath dLive S3000

AMX control system, Modero X Series touch panels, fibre modules and switching system

Audio-Technica ATW-3110b radio system

Beyerdynamic Synexis system

Brainsalt media servers

Chief mounts

Christie WU12K-M, D4K2560 & DHD951-Q projectors, Pandora’s Box server and Brio wireless presentation system

Cisco SX80 videoconferencing system

Da-Lite projection screens

Initium screen kiosks

JBL AC AC266 loudspeakers and PRX418S subwoofers

K-array KK102 speakers and KU36 subwoofers

Meyer Sound UPA-1P loudspeakers, 700-HP subwoofers and Galileo 616 system

Philips 55-in LCD displays

Shure DIS audio and congress system

Sonic Wave I 3D sound processor

SpinetiX HMP350 media players

QSC AD-S6T loudspeakers and Core 500i processor

Unilumen LED display

Dynamic Attractions promotes 3 executives

Source: http://bit.ly/2H0RSJ3

Via: InPark Magazine

Dynamic Attractions Ltd. announces three senior operational appointments. The appointments support the company’s strategy to innovate, manufacture and deliver ride systems and immersive attractions for theme parks and major tourist destinations.

“The attractions industry is undergoing rapid growth,” states Hao Wang, President and COO of Dynamic Attractions. “Major theme park operators are investing in new attractions at record levels and we are putting the people, systems and facilities in place to meet the industry’s growing demand. We must always ensure that our organization can meet that demand.”

To complete the company’s operational team, three new roles have been identified. “We’re pleased with the exceptional caliber of talent that we’ve recruited and retained to fulfill our strategy to be a leader in delivering the most innovative ride systems globally,” states Wang.

The three new positions are:

Cindy Emerick Whitson, Senior Vice President, Business Development

Cindy will expand her leadership position in defining Dynamic Attractions’ global business development strategy. She will continue to introduce the company’s award-winning line up of ride systems. She is a Material Science Engineer with 26 years of experience in the attractions industry. She was one of Dynamic Attractions’ first employees and has been instrumental in virtually all of the contract awards since Dynamic’s inception. Cindy is being promoted from Vice President, Business Development.

Jerry Pierson, Executive Vice President, Operations – US

Jerry’s creative, technical and management skills have made him one of the most sought-after leaders in the industry. For the past 28 years he has been at ITEC, where he advanced to the role of Vice President and Director of Program Management. He has overseen development and installation of location-based entertainment projects in North America, Europe and Asia. Jerry is particularly strong in personnel management, project planning and execution, financial monitoring, and client support.

Stephen Turner, Vice President, Operations – Canada

Steve has over 25 years in the automotive business, with extensive experience ranging from product engineering through program management, manufacturing, to supplier and business development.  This expanse of responsibilities on a global basis has honed his problem solving abilities, resolving complex quality, design engineering and production issues. Steve is a natural leader was instrumental in the launch and production of over $300 million in business at seven plants on three continents, he has a proven track record of successfully delivering on commitments for quality, cost, delivery and service.

The company also announced that George Walker and Mike Haimson are leaving the company, and will be pursuing other opportunities. “We are moving into the next phase of our rapid evolution as a ride solutions provider,” stated Guy Nelson, Chief Executive Officer of Dynamic Attractions and its parent company, Empire Industries Ltd. “I want to personally thank George and Mike because they really helped establish a strong presence in Orlando and position Dynamic Attractions in the industry with several award winning, innovative ride products which we are now bringing to market as we focus on delivery the best ride systems.”

Dynamic announces $93M Asian deal

Source: http://bit.ly/2JbSkpF

Via: Interpark Magazine

Three ride systems totalling US$93 million will be supplied by Dynamic Attractions to an Asian theme park owner as a result of a 5 year-strategic cooperation agreed by its parent company Empire Industries.

The strategic agreement grants Dynamic preferred vendor status and is expected to see the company supply one of its proprietary ride systems to three different theme parks currently under construction. Two of those orders are in the process of being finalized and the third is expected before year-end. The delivery schedule will be 24 months from when each specific supply agreement is executed.

“Major theme park operators are investing in new attractions at record levels and we continue to prove that our existing ride products are iconic and best in class,” states Dynamic Attractions president and chief operating officer, Hao Wang.

Over 50 of the world’s leading theme park rides have been designed and built by Dynamic Attractions. The company has operations in Vancouver, Orlando, Dallas, Toronto and Shanghai and is a wholly owned subsidiary of Empire Industries Ltd.

Dynamic Attractions Prepares for Growth with New Appointments

Jerry Pierson Cindy Emerick and Steve Turner

Dynamic Attractions Ltd., a world leader in sophisticated theme park dark rides, is pleased to announce 3 senior operational appointments. The appointments support the company’s strategy to innovate, manufacture and deliver ride systems and immersive attractions for theme parks and major tourist destinations.

“The attractions industry is undergoing rapid growth,” states Hao Wang, President and COO of Dynamic Attractions. “Major theme park operators are investing in new attractions at record levels and we are putting the people, systems and facilities in place to meet the industry’s growing demand. We must always ensure that our organization can meet that demand.”

To complete the company’s operational team, three new roles have been identified. “We’re pleased with the exceptional caliber of talent that we’ve recruited and retained to fulfill our strategy to be a leader in delivering the most innovative ride systems globally,” states Wang.

The three new positions are:

Cindy Emerick Whitson, Senior Vice President, Business Development

Cindy will expand her leadership position in defining Dynamic Attractions’ global business development strategy. She will continue to introduce the company’s award-winning line up of ride systems. She is a Material Science Engineer with 26 years of experience in the attractions industry. She was one of Dynamic Attractions’ first employees and has been instrumental in virtually all of the contract awards since Dynamic’s inception. Cindy is being promoted from Vice President, Business Development.

Jerry Pierson, Executive Vice President, Operations – US

Jerry’s creative, technical and management skills have made him one of the most sought-after leaders in the industry. For the past 28 years he has been at ITEC, where he advanced to the role of Vice President and Director of Program Management. He has overseen development and installation of location-based entertainment projects in North America, Europe and Asia. Jerry is particularly strong in personnel management, project planning and execution, financial monitoring, and client support.

Stephen Turner, Vice President, Operations – Canada

Steve has over 25 years in the automotive business, with extensive experience ranging from product engineering through program management, manufacturing, to supplier and business development.  This expanse of responsibilities on a global basis has honed his problem solving abilities, resolving complex quality, design engineering and production issues. Steve is a natural leader was instrumental in the launch and production of over $300 million in business at seven plants on three continents, he has a proven track record of successfully delivering on commitments for quality, cost, delivery and service.

The company also announced that George Walker and Mike Haimson are leaving the company, and will be pursuing other opportunities. “We are moving into the next phase of our rapid evolution as a ride solutions provider,” stated Guy Nelson, Chief Executive Officer of Dynamic Attractions and its parent company, Empire Industries Ltd. “I want to personally thank George and Mike because they really helped establish a strong presence in Orlando and position Dynamic Attractions in the industry with several award winning, innovative ride products which we are now bringing to market as we focus on delivery the best ride systems.”

 

Empire Industries reports 2017 Results

One time charge in Q4 results in net income loss, expected to be confined to 2017 

WINNIPEG – Empire Industries Ltd. (TSX-V: EIL) (“Empire”, “EIL” or the “Company”) today reported its audited consolidated financial results for the year ended December 31, 2017. The audited consolidated financial statements and MD&A have been filed on SEDAR and can be viewed at www.sedar.com or at www.empind.com. 

Summary of 2017 consolidated annual results 

“In 2017, Empire Industries aggressively positioned itself to capture a greater share of the rapidly growing global attractions market,” states Guy Nelson, Empire’s Executive Chairman and CEO. “However, I am disappointed to announce that the Company decided to take a $14.0 million provision in the final quarter of the fiscal year to allow for higher estimated costs to complete its three, first-generation projects actively in factory and site acceptance stages of execution.” 

“The simultaneous designing and building of three first-generation ride systems was the principal reason for the $11.6 million loss in 2017 because it stretched our human resources and resulted in schedule delays which all led to material cost over-runs. We have vigorously scrutinized what led to the cost overruns, learned and improved our processes, and strengthened our leadership team. Moving forward, we have restricted first-generation ride development to funded programs with customer sponsorship which is a better way to mitigate the risk of continuing to develop industry leading iconic rides,” explains Mr. Nelson. “A detailed operations plan addressing the challenges has been prepared by Hao Wang, the new President and COO, of Dynamic Attractions, and is being implemented. We are confident that the issues that led to the $14.0 million provision have been contained to 2017’s fourth quarter.” 

Notwithstanding the disappointment arising from these three first-generation contracts, it was a landmark year for sales. This has continued into 2018, as the Company announced today that it has just signed a strategic alliance agreement with a major theme park developer in Asia, locking up Dynamic’s commitment to supply three of our proprietary ride systems for a total of USD $93 million within 24 months of executing each of the theme park-level supply contracts. The first two such theme park-level agreements are in the process of being finalized and the third such agreement is expected before year end. When the supply agreements are executed, the contracts will be added to backlog. 

“The sale of our iconic media-based attraction rides, together with our reduced indirect and overhead expenditures, will improve our EBITDA margins to acceptable levels.” states Nelson. “Our strengthened operational leadership under our newly-appointed President and COO is aligning our vision, reorganizing our delivery, improving our manufacturing and procurement processes and reducing our overhead. These combined actions are to return us to profitability in 2018 and beyond, which is the primary focus of our strategy going forward.” 

In 2017, Empire launched its Co-Venture initiative, that is focused on taking its world class Flying Theater to selected major tourist destinations and to co-own and operate the Company’s Flying Theater with the local owner and operator. Efforts to secure locations in North America and China are underway. The $31 million coventure financing announced on August 28, 2017 is proceeding according to plan. The Company raised $8.5 million of equity in 2017 for the co-venture initiative and our co-venture strategic partner remains committed to funding $16.5 million of equity. The Company remains committed to funding the remaining $6.0 million as planned. “Co-Ventures may be our most exciting initiative ever,” states Mr. Nelson. “It leverages Empire’s strengths as a supplier of iconic attractions, expands the Company’s reach in a new part of the market, and prepares us for a stream of recurring revenue and profits.” The Company expects to announce its first Co-Venture site in 2018 with an opening in 2019.” 

Summary of 2017 Consolidated Financial Results For the quarter and year ended December 31 

Screen Shot 2018-05-01 at 4.47.44 AM

1 Adjusted earnings (loss) before interest, tax, depreciation and amortization (Adjusted EBITDA) is not defined by IFRS. The definition of Adjusted EBITDA does not take into account the Company’s share of profit of an associate investment, gains and losses on the disposal of assets, fair value changes in foreign currency forward contracts and non-cash components of stock based compensation. Adjusted EBIT is the result of the Company’s Adjusted EBITDA less depreciation and amortization expenses. While not IFRS measures, Adjusted EBITDA and Adjusted EBIT are used by management, creditors, analysts, investors and other financial stakeholders to assess the Company’s performance and management from a financial and operational perspective. 

Conference Call Information 

Empire’s management team will be holding an investor/analyst conference call to discuss the 2017 results and the outlook for the company. The call-in details are as follows: 

Time/Date: Tuesday, May 1, 2018 at 11:00AM Eastern Time 

Dial-in Number: 1-800-319-4610 (Canada/USA toll-free) 

1-416-915-3239 (Toronto) 

Callers should dial in 5 – 10 minutes prior to the scheduled start time and ask to join the Empire Industries 2017 Results Conference Call. 

About Empire Industries Ltd. 

Empire focuses on designing, supplying, and installing iconic media-based attractions and ride systems for the global theme park industry. Empire also uses these same turn-key integration services for special projects such as large optical telescopes and enclosures. Empire also has commenced an initiative to leverage its world class flying theater and attraction development capability on a co-venture ownership basis. Empire’s common shares are listed on the TSX Venture Exchange under the symbol EIL. Empire’s common shares are listed on the TSX Venture Exchange under the symbol EIL. 

For more information about the Company, visit www.empind.com or contact:

Guy Nelson 

Chief Executive Officer 

(416) 366-7977 

gnelson@empind.com 

Allan Francis 

Vice President – Corporate Affairs and Administration 

(204) 589-9301 

afrancis@empind.com 

 

Reader Advisory 

This news release contains forward-looking statements, within the meaning of applicable securities legislation, concerning Empire’s business and affairs. In certain cases, forward-looking statements can be identified by the use of words such as ‘‘plans’’, ‘‘expects’’ or ‘‘does not expect’’, ‘‘budget’’, ‘‘scheduled’’, ‘‘estimates’’, “forecasts’’, ‘‘intends’’, ‘‘anticipates’’, “believes” or variations of such words and phrases or state that certain actions, events or results ‘‘may’’, ‘‘could’’, ‘‘would’’, ‘‘might’’ or ‘‘will be taken’’, ‘‘occur’’ or ‘‘be achieved’’. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Although Empire believes these statements to be reasonable, no assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this news release should not be unduly relied upon. Such statements include statements with respect to the expected execution of the theme park agreements and the shipping dates of the three rides. Actual results could differ materially from those anticipated in these forward-looking statements as a result of prevailing economic conditions, and other factors, many of which are beyond the control of Empire. The forward-looking statements contained in this news release represent Empire’s expectations as of the date hereof, and are subject to change after such date. Empire disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable securities regulations. 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. 

INSIDE LOOK: Dynamic Attractions’ new Flightcycle ride vehicle

Source: Spectrum News

We’re taking you where very few people get access. A local attractions design company is showing us one of their newest test vehicles.

“It’s like riding a motorcycle with wings,” said George Walker, the senior vice president of creative services at Dynamic Attractions.

Dynamic Attractions unveiled Flightcycle during IAAPA in November. But we’re now able to see it in motion inside the nearly 60,000 square foot Orlando facility (a compound, really).

“You kind of lean forward, and it’s pretty comfortable — almost like being in a massage chair,” Walker explained, climbing onto the red-padded ride vehicle.

Flightcycle is an evolution of the original Flying Theater. Dynamic Attractions said it built the ride system for that 20 years ago.

Now, you’re surrounded by a massive concave screen featuring wind, mist and scent.

“So believe it or not, we’re only about 12-feet up in the air,” Walker said. “What science has found is that you just get an extra sense — your brain starts to fire and become more heightened-aware of your situation.”

To activate the experience, Walker would cue his colleague manning a control box.

“We have one full meter of actuation,” he said. “We call it ‘heave.’ It’s the straight up and down kind of motion that gives you that sensation in the pit of your stomach.”

So it’ll drop you a little?

“It’ll drop you a lot,” he said, smiling.

You might notice that FlightCycle is similar to Flight of Passage at Pandora – The World of Avatar at Disney’s Animal Kingdom. Both have guests “leaning in.”

But Dynamic Attractions says their model fits in shorter buildings, meaning the ceiling height requirements are much lower than typical Flying Theaters. Flightcycle can be configured with much fewer seats, allowing a ride system to go in places like a skyscraper, casino, or even a local entertainment center.

A spokesman said that it’s built for a guest volume ranging from 12-72 seats.

Since unveiling the new ride three months ago at IAAPA, the company said it has gotten strong interest from four continents.

Dynamic’s new Flightcycle ride vehicle

Source: Spectrum News

We’re taking you where very few people get access. A local attractions design company is showing us one of their newest test vehicles.

“It’s like riding a motorcycle with wings,” said George Walker, the senior vice president of creative services at Dynamic Attractions.

Dynamic Attractions unveiled Flightcycle during IAAPA in November. But we’re now able to see it in motion inside the nearly 60,000 square foot Orlando facility (a compound, really).

“You kind of lean forward, and it’s pretty comfortable — almost like being in a massage chair,” Walker explained, climbing onto the red-padded ride vehicle.

Flightcycle is an evolution of the original Flying Theater. Dynamic Attractions said it built the ride system for that 20 years ago.

Now, you’re surrounded by a massive concave screen featuring wind, mist and scent.

“So believe it or not, we’re only about 12-feet up in the air,” Walker said. “What science has found is that you just get an extra sense — your brain starts to fire and become more heightened-aware of your situation.”

To activate the experience, Walker would cue his colleague manning a control box.

“We have one full meter of actuation,” he said. “We call it ‘heave.’ It’s the straight up and down kind of motion that gives you that sensation in the pit of your stomach.”

So it’ll drop you a little?

“It’ll drop you a lot,” he said, smiling.

You might notice that FlightCycle is similar to Flight of Passage at Pandora – The World of Avatar at Disney’s Animal Kingdom. Both have guests “leaning in.”

But Dynamic Attractions says their model fits in shorter buildings, meaning the ceiling height requirements are much lower than typical Flying Theaters. Flightcycle can be configured with much fewer seats, allowing a ride system to go in places like a skyscraper, casino, or even a local entertainment center.

A spokesman said that it’s built for a guest volume ranging from 12-72 seats.

Since unveiling the new ride three months ago at IAAPA, the company said it has gotten strong interest from four continents.